Advertising/Event Promotion

Updated: December 2022

Your go-to source for Ann Arbor Family Fun

Ann Arbor with Kids is the premier online resource for Ann Arbor area families to learn about local activities, events, and more family fun. The target audience is families with kids from toddlers through tweens who live in Ann Arbor & surrounding communities.

So far in 2022, Ann Arbor with Kids has had over half a million page views  – averaging 45k/month and from 14-30+k visitors per month. Most of our audience are mothers ages 25-44 with kids from toddlers to teens in the greater Ann Arbor area. With event and activity listings traditionally being our most popular content, our pageviews were impacted by COVID closures and precautions throughout 2020 and 2021. As activities and events return, our pageviews have rebounded and we are on track to beat the 2019 pageviews.

Advertising Philosophy

At Ann Arbor with Kids, we strive to be a comprehensive resource for parents. This drives our readership which in turn provides value to our advertisers.

As a comprehensive resource, our events calendar and guides all include free listings. We offer the opportunity for businesses to upgrade their listings for additional visibility including social media shares, prime placement, and additional information.

Customer Registration

Now you can create an account on Ann Arbor with Kids to manage your own listings. Previously, you could submit your own events and listings, but could not edit them. Now you will be able to edit your events and listings. We will also be adding the ability to manage article sponsorship, banner advertising, and guest posts.

If you have previously submitted events or listings or we created them for your business, let us know and we can reassign them to your account.

Event Promotion

Event promotion is our most popular advertising option.

Sponsored Event Listings appear above the calendar on the Events Page and are highlighted in weekend roundups and applicable themed event roundups. Premium and Plus Event sponsorships are also available Organizations with paid memberships can display an image on every event listing.

• Platinum Sponsoring Event – $100 – Includes Plus Sponsored Event Benefits and sponsorship of a weekend or weekday roundup which is shared on Facebook and Twitter and includes a Facebook boost. Your event is also shared on Social Media.
• Gold Sponsoring Event – $45 – A Sponsoring Event plus up to one month in the newsletter weekly and daily newsletters. All Plus Sponsoring Events are included in an in-content ad. They receive an additional Facebook share 2 weeks prior to the event.
• Silver Event – $30 – Sponsoring Events are listed above the events calendar and as a group on the home page. They are added to the weekend (or weekly) newsletter the week of the event. They are shared once on Facebook a day or two before the event They also receive a Display Image upgrade.
• Display Image – (Free for Advertising partners, not available individually) –  An image that you provide and a brief description are included in our events calendar and weekend/weekly roundups.

See our Event Submission Page to submit your event and find details on upgrades. If you submit the event yourself, you may include pictures and a detailed event description. Submitted events are approved for applicability and may be edited before publication.

Advertising Partners

Advertising Partnerships allow local companies to purchase advertising bundles at a discount and also include additional benefits based on the level purchased..

Guides

Just like our events calendar, guide listings are now self-submit. All guides offer free basic listings and upgrade listings for purchase.

See the links below for information and to submit your listing.

• 2022-2023 School Break Camps
• Classes
• Birthday Party
• Sports
• 2023 Summer Camp
• 2023-2024 School Guide (K-12)
• 2023-2024 Preschool Guide

Newsletters

Our newsletter is a great way to reach our readers. We have over 2000 subscribers and regularly see open rates over 40% with click through rates in the 5-8% range (readers clicking at least one link, the average reader clicks 2.5-3 links).

There are three newsletter advertising options.

• Platinum Sponsorship – $100 – Includes 1 issue as the sponsor and an ad in 3 issues
• Sponsorship – $75/issue – Logo on lead graphic, profile as sponsor at the top of the issue. Sponsorship continues to corresponding weekend article on the website. Profile includes one image and ~50 words
• Ad – $25/issue – either a square image and about 25 words, or a rectangle image with a headline.

Please check the list below to see if sponsorship is available for your desired date (note we will list 3 months at a time. If you are looking further out than that, please contact us. Note, this list is manually updated. We strive to update it as soon as a newsletter is sold. If your requested weekend is sold out, we will contact you for a refund or alternate promotion options.

Series Sponsors

We are looking for several series sponsors.

• Playground Profiles
• Playdates
• Car Seat Safety
• Moving to Ann Arbor
• Visiting Ann Arbor

Contact Ann Arbor with Kids for details and pricing on each series.

Article Sponsorship

Sponsor an article on Ann Arbor with Kids or contribute an article. As a local business promoting the local area, we offer discounted rates shown below for local businesses and organizations that operate in Washtenaw County or serve local families. Non-local businesses and organizations are charged higher rates.

• Weekend or Weekly Roundup – $75/week (Note Weekly Roundups are only published when school is out of session – summer, school breaks, etc)
• One Year Sponsorship of a guide or roundup article – Price Varies
• Ask an Expert – $250* Rate for local businesses & organizations
• Guest Post as an Expert – $100 * Rate for local businesses and organizations

Contact us for availability.

Banner Advertising

We do have an ad network to provide banner advertising. We can replace certain banners with your banner ads. Prices below are for local organizations & companies.

• In-Content Ad – $75-100/month depending on position & month. Content is very flexible. Maximum height of 350px.
• Side Bar – Note this displays under content for mobile users:
  • 300×250 – $30/month
  • Skyscraper – $60/month

Social Media Package

A social media package is a great choice for a continuous awareness campaign. Campaigns start at $50 and include multiple social shares.

Other Advertising Options

Featured Articles

A Featured Article is a detailed, SEO Optimized article about your desired topic. Article will be highlighted in the featured article slider on the home page, and shared via social media and our newsletter. We may also create Facebook/Instagram Reels. It also receives a Facebook ad. A featured article is $250* with one week in the slider and Facebook ad.

Featured Advertorial

You may submit a detailed article and photographs as advertorial content. We will provide editorial standards and light editing. It will be shared on social media.

Featured Listings

You may purchase a featured listing that only displays on a relevant page or set of pages. For example, a restaurant may wish to display on our Kids Eat Free, Restaurant Review articles, and

Advertising Guidelines

• We do not accept advertising for products or activities only available for adults (ie alcohol, 18+ products or events, etc)
• We do not accept political or advocacy advertising. We do accept advertising from advocacy organizations for non-advocacy events and activities that are open to the community.
• We do not accept advertising for worship services. We do accept advertising from religious organizations for non-worship events and activities that are open to the community. This includes preschool and academic schools even if there is a religious component to instruction.

Ann Arbor with Kids follows ethical publishing standards. All sponsored content will be labeled as advertising or sponsored content according to FTC standards and use no-follow or sponsored links per Google policies.