Advertising/Event Promotion

Updated: January 2019

Ann Arbor with Kids

Your go-to source for Ann Arbor Family Fun

Ann Arbor with Kids is the premier online resource for Ann Arbor area families to learn about local activities, events, and more family fun. The target audience is families with kids from toddlers through tweens who live in Ann Arbor & surrounding communities.

In 2018, Ann Arbor with Kids had over half a million page views  – averaging 47k/month from 10-26k visitors per month. Most of our audience are mothers ages 25-44 with kids from toddlers to tweens.

Featured Advertising

Ann Arbor with Kids rolled out new opportunities for advertising in 2018.

Membership

First, we added a new Organization Membership option. Member organizations (both businesses and non-profits) will now have a home page with information about them and links to articles about them, their events, and guide listings. Paid Memberships also include credits towards event listings, sidebars, and guides. As with all of our offerings, there is a free membership option.

Ann Arbor Local Business and Non-Profit Guide

Guides

We have added a number of new guides which offer user filter capabilities. Just like our events calendar, guide listings are now self-submit. All guides offer free basic listings and upgrade listings for purchase.

See the links below for information and to submit your listing.

Series Sponsors

We are looking for several series sponsors.

  • Playground Profiles
  • Playdates
  • Car Seat Safety
  • Moving to Ann Arbor
  • Visiting Ann Arbor

Contact Ann Arbor with Kids for details and pricing on each series.

Event Promotion

Sponsored Event Listings appear above the calendar on the Events Page and are highlighted in weekend roundups and applicable themed event roundups. Premium and Plus Event sponsorships are also avaialble Organizations with paid memberships can display an image on every event listing.

  • Premium Sponsoring Event – $100 – Includes Plus Sponsored Event Benefits and sponsorship of a weekend or weekday roundup which is shared on Facebook and Twitter and includes a Facebook boost. Your event is also shared on Instagram and Twitter.
  • Plus Sponsoring Event – $45 – A Sponsoring Event plus up to one month in the newsletter weekly and daily newsletters. All Plus Sponsoring Events are included in an in-content ad. They receive an additional Facebook share 2 weeks prior to the event.
  • Sponsoring Event – $30 – Sponsoring Events are listed above the events calendar and as a group on the home page. They are added to the weekend (or weekly) newsletter the week of the event. They are shared once on Facebook a day or two before the event They also receive a Display Image upgrade.
  • Display Image – (Free for Members, not available individually) –  An image that you provide and a brief description are included in our events calendar and weekend/weekly roundups.

See our Event Submission Page to submit your event and find details on upgrades. If you submit the event yourself, you may include pictures and a detailed event description. Submitted events are approved for applicability and may be edited before publication.

Article Sponsorship

Sponsor an article on Ann Arbor with Kids

  • Weekend or Weekly Roundup – $65/week (Note Weekly Roundups are only published when school is out of session – summer, school breaks, etc)
  • Ask an Expert – $140
  • Guest Post as an Expert – $85

Contact us for availability.

Social Media Package

A social media package is a great choice for a continuous awareness campaign.

Other Advertising Options

Featured Articles

A Featured Article is a detailed, SEO Optimized article about your desired topic. Article will be highlighted in the featured article slider on the home page, and shared via social media and newsletters. It also receives a Facebook ad. A featured article is $150 with one week in the slider and Facebook ad. Additional weeks (up to 4 total) can be added for $50. Certain guide listings can also be upgraded for $50/week. Contact us for availability and additional information.

Banner Ads

Ann Arbor with Kids offers several banner ad options. Offerings and monthly prices as of September 2018 are below.

  • Leaderboard – $115
  • 300×100 Title – $95
  • 300×250 Sidebar (Top Slot, at scroll) – $70
  • 300×250 Sidebar (below scroll) – $45
  • In Content* – $85

You may also purchase a targeted banner ad that only displays on a particular page or set of pages. For example, a restaurant may wish to only advertise on the Kids Eat Free page. Prices range from $5-25/month depending on page traffic and ad content.

*In Content Ads may not be displayed on sponsored articles, the home pages, and other selected pages.

Advertising Guidelines

  • While our readers are adults, advertising should be related to children/families. Site content such as Featured Articles and Event Promotion have the strongest child/family requirement.
  • We do not accept political or advocacy advertising. We do accept advertising from advocacy organizations for non-advocacy events and activities that are open to the community.
  • We do not accept advertising for worship services. We do accept advertising from religious organizations for non-worship events and activities that are open to the community. This includes preschool and academic schools even if there is a religious component to instruction.

Ann Arbor with Kids follows ethical blogging standards. All sponsored content will be labeled as advertising or sponsored content according to FTC standards.

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