Advertising/Event Promotion

Updated: April 2025

Your go-to source for Ann Arbor Family Fun

Ann Arbor with Kids is the premier online resource for Ann Arbor area families to learn about local activities, events, and more family fun. The target audience is families with kids from toddlers through tweens who live in Ann Arbor & surrounding communities.

Ann Arbor with Kids has had over 600k page views  year- averaging 50k/month and from 14-30+k visitors per month. Most of our audience are mothers ages 25-44 with kids from toddlers to teens in the greater Ann Arbor area. We have weathered decreased traffic due to the pandemic and changes to Google’s search algorithm.

Advertising Philosophy

At Ann Arbor with Kids, we strive to be a comprehensive resource for parents. This drives our readership which in turn provides value to our advertisers.

As a comprehensive resource, our events calendar and guides all include free listings. We offer the opportunity for businesses to upgrade their listings for additional visibility including social media shares, prime placement, and additional information.

Event Promotion

Event promotion is our most popular advertising option.

Sponsored Event Listings appear above the calendar on the Events Page and are highlighted in weekend roundups and applicable themed event roundups. Premium and Plus Event sponsorships are also available Organizations with paid memberships can display an image on every event listing.

• Platinum Sponsoring Event – $100 – Includes Gold Sponsored Event Benefits and sponsorship of a weekend or weekday roundup
• Gold Sponsoring Event – $45 – A Sponsoring Event plus up to two weeks in the newsletter weekly and daily newsletters. All Gold Sponsoring Events are included in an in-content ad.
• Silver Event – $30 – Silver Events are listed above the events calendar and as a group on the home page. They are added to the weekend (or weekly) newsletter the week of the event. They are shared once on Facebook before the event

See our Event Submission Page to submit your event and find details on upgrades.

Advertising Partners

Advertising Partnerships allow local companies to purchase advertising bundles at a discount and also include additional benefits based on the level purchased.. Contact us and let us build a custom package for your business.

Guides

Just like our events calendar, guide listings are now self-submit. All guides offer free basic listings and upgrade listings for purchase.

See the links below for information and to submit your listing.

• School Break Camps
• Classes
• Birthday Party
• Sports
• Summer Camp
• School Guide
• Preschool Guide

Newsletters

Our newsletter is a great way to reach our readers. We have over 2700 subscribers and regularly see open rates over 40% with click through rates in the 5-8% range (readers clicking at least one link, the average reader clicks 2.5-3 links).

There are three newsletter advertising options.

• Platinum Sponsorship – $100 – Includes 1 issue as the sponsor and an ad in 3 issues
• Sponsorship – $75/issue – Logo on lead graphic, profile as sponsor at the top of the issue. Sponsorship continues to corresponding weekend article on the website. Profile includes one image and ~50 words
• Ad – $25/issue – either a square image and about 25 words, or a rectangle image with a headline.

Please check the list below to see if sponsorship is available for your desired date (note we will list 3 months at a time. If you are looking further out than that, please contact us. Note, this list is manually updated. We strive to update it as soon as a newsletter is sold. If your requested weekend is sold out, we will contact you for a refund or alternate promotion options.

Series Sponsors

We are looking for several series sponsors.

• Playground Profiles
• Playdates
• Car Seat Safety
• Moving to Ann Arbor
• Visiting Ann Arbor

Contact Ann Arbor with Kids for details and pricing on each series.

Article Sponsorship

Sponsor an article on Ann Arbor with Kids or contribute an article. As a local business promoting the local area, we offer discounted rates shown below for local businesses and organizations that operate in Washtenaw County or serve local families. Non-local businesses and organizations are charged higher rates.

• Weekend or Weekly Roundup – $75/week (Note Weekly Roundups are only published when school is out of session – summer, school breaks, etc)
• One Year Sponsorship of a guide or roundup article – Price Varies
• Ask an Expert – $250* Rate for local businesses & organizations
• Guest Post as an Expert – $100 * Rate for local businesses and organizations

Contact us for availability.

Banner Advertising

We do have an ad network to provide banner advertising. We can replace certain banners with your banner ads. Prices below are for local organizations & companies.

• In-Content Ad – $75-100/month depending on position & month. Content is very flexible. Maximum height of 350px.
• Side Bar – Note this displays under content for mobile users:
  • 300×250 – $30/month
  • Skyscraper – $60/month

Social Media Package

A social media package is a great choice for a continuous awareness campaign. Campaigns start at $50 and include multiple social shares.

• Creation of Reels with Many Chat Integration – $100
• Facebook or Instagram Post with provided content – $25
• Many Chat Integration for Email Collection and Links – $15

Other Advertising Options

Featured Articles

A Dedicated Article is a detailed article about your desired topic. Includes a newsletter platinum sponsorship – $250

Featured Partner

Featured Partner – A profile (photo/video and ~100 words provided by you) in selected content targeted to desired demographic. $100 for 1 month in 5 articles. $20/month to renew or to add 5 more articles. Not available on certain pages like guides that have upgraded listings.

Advertising Guidelines

• We do not accept advertising for products or activities only available for adults (ie alcohol, 18+ products or events, etc)
• We do not accept political or advocacy advertising. We do accept advertising from advocacy organizations for non-advocacy events and activities that are open to the community.
• We do not accept advertising for worship services. We do accept advertising from religious organizations for non-worship events and activities that are open to the community. This includes preschool and academic schools even if there is a religious component to instruction.

Ann Arbor with Kids follows ethical publishing standards. All sponsored content will be labeled as advertising or sponsored content according to FTC standards and use no-follow or sponsored links per Google policies.