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Advertising/Event Promotion

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Updated: January 2022

Ann Arbor with Kids

Your go-to source for Ann Arbor Family Fun

Ann Arbor with Kids is the premier online resource for Ann Arbor area families to learn about local activities, events, and more family fun. The target audience is families with kids from toddlers through tweens who live in Ann Arbor & surrounding communities.

In 2019, Ann Arbor with Kids had over half a million page views  – averaging 45k/month and from 10-24k visitors per month. Most of our audience are mothers ages 25-44 with kids from toddlers to teens. With event and activity listings traditionally being our most popular content, our pageviews were impacted by COVID closures and precautions. As activities and events return, our pageviews are rebounding.

Advertising Philosophy

At Ann Arbor with Kids, we strive to be a comprehensive resource for parents. This drives our readership which in turn provides value to our advertisers.

As a comprehensive resource, our events calendar and guides all include free listings. We offer the opportunity for businesses to upgrade their listings for additional visibility including social media shares, prime placement, and additional information.

Customer Registration

Now you can create an account on Ann Arbor with Kids to manage your own listings. Previously, you could submit your own events and listings, but could not edit them. Now you will be able to edit your events and listings. We will also be adding the ability to manage article sponsorship, banner advertising, and guest posts.

Register your account here:

Show privacy policy

If you have previously submitted events or listings or we created them for your business, let us know and we can reassign them to your account.

Event Promotion

Event promotion is our most popular advertising option.

Sponsored Event Listings appear above the calendar on the Events Page and are highlighted in weekend roundups and applicable themed event roundups. Premium and Plus Event sponsorships are also available Organizations with paid memberships can display an image on every event listing.

  • Premium Sponsoring Event – $100 – Includes Plus Sponsored Event Benefits and sponsorship of a weekend or weekday roundup which is shared on Facebook and Twitter and includes a Facebook boost. Your event is also shared on Instagram and Twitter.
  • Plus Sponsoring Event – $45 – A Sponsoring Event plus up to one month in the newsletter weekly and daily newsletters. All Plus Sponsoring Events are included in an in-content ad. They receive an additional Facebook share 2 weeks prior to the event.
  • Sponsoring Event – $30 – Sponsoring Events are listed above the events calendar and as a group on the home page. They are added to the weekend (or weekly) newsletter the week of the event. They are shared once on Facebook a day or two before the event They also receive a Display Image upgrade.
  • Display Image – (Free for Members, not available individually) –  An image that you provide and a brief description are included in our events calendar and weekend/weekly roundups.

See our Event Submission Page to submit your event and find details on upgrades. If you submit the event yourself, you may include pictures and a detailed event description. Submitted events are approved for applicability and may be edited before publication.

Advertising Membership

Memberships allow local companies to purchase advertising bundles at a discount. They also include other benefits like homepage advertising and social media mentions.

Guides

Just like our events calendar, guide listings are now self-submit. All guides offer free basic listings and upgrade listings for purchase.

See the links below for information and to submit your listing.

Series Sponsors

We are looking for several series sponsors.

  • Playground Profiles
  • Playdates
  • Car Seat Safety
  • Moving to Ann Arbor
  • Visiting Ann Arbor

Contact Ann Arbor with Kids for details and pricing on each series.

Article Sponsorship

Sponsor an article on Ann Arbor with Kids or contribute an article. As a local business promoting the local area, we offer discounted rates shown below for local businesses and organizations that operate in Washtenaw County or serve local families. Non-local businesses and organizations are charged higher rates.

  • Weekend or Weekly Roundup – $75/week (Note Weekly Roundups are only published when school is out of session – summer, school breaks, etc)
  • One Year Sponsorship of a guide or roundup article – Price Varies
  • Ask an Expert – $250* Rate for local businesses & organizations
  • Guest Post as an Expert – $100 * Rate for local businesses and organizations

Contact us for availability.

Social Media Package

A social media package is a great choice for a continuous awareness campaign. Campaigns start at $50 and include multiple social shares.

Other Advertising Options

A Featured Article is a detailed, SEO Optimized article about your desired topic. Article will be highlighted in the featured article slider on the home page, and shared via social media and newsletters. It also receives a Facebook ad. A featured article is $250 with one week in the slider and Facebook ad. Additional weeks (up to 4 total) can be added for $50 each. Certain guide listings can also be upgraded to appear in the slider for $50/week. Contact us for availability and additional information.

You may purchase targeted advertorial content that only displays on a particular page or set of pages. For example, a restaurant may wish to only advertise on Kids Eat Free page highlighting their offerings. Prices range from $5-25/month depending on page traffic and ad content. There is a $50 minimum purchase (either multiple pages or multiple months).

Advertising Guidelines

  • We do not accept advertising for products or activities only available for adults (ie alcohol, 18+ products or events, etc)
  • We do not accept political or advocacy advertising. We do accept advertising from advocacy organizations for non-advocacy events and activities that are open to the community.
  • We do not accept advertising for worship services. We do accept advertising from religious organizations for non-worship events and activities that are open to the community. This includes preschool and academic schools even if there is a religious component to instruction.

Ann Arbor with Kids follows ethical publishing standards. All sponsored content will be labeled as advertising or sponsored content according to FTC standards and use no-follow or sponsored links per Google policies.

12 thoughts on “Advertising/Event Promotion”

  1. Hi there! Ran across your account & wondered if you were open to affiliate advertising opportunities through Impact Radius. Our program, Sittercity, is America’s largest and most trusted site for matching parents with local house sitters, pet sitters, and senior care providers.

  2. Hey Anna Mae, I work with Kim McIntire from Pittsfield Parks and Recreation. We are trying to get a hold of you but your email doesn’t seem to be working. We keep getting the email kicked back to us. We would love to talk about some of the sponsored posts!

  3. We would like to advertise our local youth soccer club, MPSA Crush, on your site.
    I did not find any info about pricing.
    I did sign up for your business newsletter.
    Please let me know if I need to do anything else.
    Jennifer
    I

  4. I’m with the Michigan Secretary of State’s office and I wanted to give you and your readers a heads-up that the Secretary of State has relaunched the Michigan Child Protection Registry. It allows parents to register cell phones, email addresses and Instant Messenger IDs to keep kids from seeing ads for alcohol, tobacco, gambling and pornography. The website is http://www.protectmichild.com and if you have any questions or want more information you are welcome to email me. Thanks!

  5. Hi, I’d love to learn more about the promotional opportunities you offer for our organization, the University Center for Language and Literacy at U-M. I attempted to join the business newsletter, but haven’t gotten a verification/confirmation email. Can you send me your rate sheet? Thanks!

  6. I would appreciate your help. I have an event listed for tomorrow that I need to update with a new location. I am not seeing a way to edit an existing an event. I am sure that I am overlooking that option somewhere. Could you please help me.

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