My husband has always been a huge Star Wars fan and follows the news on Star Wars merchandise. He has definitely trained our daughter well. For the last couple weeks they have been talking about Force Friday – Friday, September 1 when the new toys are released for the upcoming Last Jedi movie. They are planning a late night trip to the store – it’s a good thing Force Friday happens before school is in session!
My husband and daughter have been suggesting that I write an article about Force Friday. I was arguing that there really wasn’t much information for me to share. Then, I received an email about Find the Force, an Augmented Reality Event that will introduce 15 characters from The Last Jedi in stores and online.
Characters introduced include Admiral Ackbar who has appeared in several prior movies and the new Porg characters, be sure to stop in various stores and “meet” the characters. Keep reading to find out how you can meet the Porgs already. My daughter was very excited to meet them this morning.
A Local Force Friday Deal
Disclosure: Ann Arbor Symphony Orchestra has paid for concert series promotion. All opinions are our own.
The Ann Arbor Symphony Orchestra has two upcoming Music of Star Wars Concerts. As Star Wars fans, we can’t wait for these concerts. They are offering a $5 discount on the Saturday, October 7 show using the code FORCEFRIDAY.
About Force Friday II
Check out this press release about Force Friday:
Star Wars Fans Invited to “Find the Force” As Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II
Fans to reveal a new The Last Jedi character via social media
New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1
More than 20,000 retail locations worldwide will become home to augmented reality Star Wars characters from September 1-3
GLENDALE, Calif. (August 24, 2017) – Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
Lucasfilm, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Watch the trailer for Star Wars: The Last Jedi here to get a glimpse of some of the popular characters.
The Star Wars app is available for both iPhone and Android. Install it now and check out the icon below to reveal the first Augmented Reality character – a Porg. My daughter is very excited by the new Porg characters. So, she was thrilled to see them early. (PS be sure your phone volume is on before you scan below).
Then, head to a local store (or even some websites) to unlock more characters. Participating Ann Arbor stores include:
- Bed Bath & Beyond
- Toys R Us
- Hot Topic
- Best Buy
Online retailers include:
- Disney Store
- Pottery Barn Kids/Teen
- Party City
- Mattel/Hot Wheels
- Her Universe
Check out the full list of retailers here.