Caring Bunny

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Date(s) - 03/11/2018
Cost: Free


Briarwood Mall

Briarwood Mall
Region: Briarwood
100 Briarwood Circle, Ann Arbor

Join Briarwood Mall for a sensory-sensitive time to meet with the Easter Bunny before the mall opens. Lights will be dimmer, music will turned off, and lines will be eliminated through advanced reservations and use of a number system instead of a line.

Briarwood Mall Easter Bunny - Caring Bunny

Free advance tickets are required. A photographer will be there to take pictures for purchase.

The Caring Bunny will return for a second session on March 18.

From Briarwood Mall’s Press Release on the Easter Bunny


Families can also visit the Caring Bunny – a unique event in a subdued environment tailored to children with special needs

(ANN ARBOR, MI), February 21, 2018 — Simon®, a global leader in retail real estate, is hosting its annual Easter celebration festivities at Briarwood Mall, offering families the chance to participate in traditional and unique seasonal events.

Save time and avoid the line with Bunny by Appointment! Now you can reserve your magical moment with Bunny online at

The Bunny Photo Experience begins March 9 and runs through March 31. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.

The Simon Bunny Photo Experience is again sponsored by GYMBOREE GROUP. The GYMBOREE GROUP is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands.

“We love to hold family-friendly events and we always look forward to watching children interact with the Bunny at Easter,” said Denise Murray, director of marketing and business development at Briarwood Mall.

Briarwood Mall’s Caring Bunny™ event will offer families that have children with special needs a subdued environment to participate in the Bunny Photo Experience. Caring Bunny, the largest program of its kind, has been developed by Simon and is guided by, a national online resource hub and special needs community. Over 90 Simon® properties will host the Caring Bunny this season. Promotional assistance for Caring Bunny has been provided by Autism Speaks.

On Sundays March 11 and 18 at 9:30 a.m., many steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny. The subdued environment is likely to include (specific elements or aesthetics may vary):

  • Turning off in-mall music, stopping escalators located near the photo set, dimming the lights and shutting down fountains for the duration of the event.
  • Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.
  • Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.      

Families should register for these free events at to ensure an enjoyable experience. 

Families with furry four-legged friends under 70 pounds are also invited to participate in the Bunny Photo Experience on Sunday, March 25 at 6:00 p.m. The set and Bunny suit undergo a thorough cleaning after the pet photo night so children with allergies can still enjoy the Photo Experience.

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit

About is an online hub and special needs community for parents and professionals to learn, connect and live a more balanced life. The website combines social networking features with expert content from’s team of educators, parents, therapists and medical was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs by fostering hope, dignity and independence. may also be found on Facebook and Twitter.

About Autism Speaks

Autism Speaks is the world’s leading autism science and advocacy organization. It is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. Autism Speaks was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Mr. Wright is the former vice chairman of General Electric and chief executive officer of NBC and NBC Universal. Since its inception, Autism Speaks has committed more than $500 million to its mission, the majority in science and medical research. Each year Walk Now for Autism Speaks events are held in more than 100 cities across North America. On the global front, Autism Speaks has established partnerships in more than 40 countries on five continents to foster international research, services and awareness. To learn more about Autism Speaks, please visit

Contact Information


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