Back at It at Briarwood Mall

Simon Malls, including Briarwood Mall in Ann Arbor are joining with Teen Vogue magazine for  “Back At It”, a back to school event for tweens and teens. Back At It will be held at Briarwood Mall on Saturday, August 10 from 2-5p. The event will include live music from 2 Canton teens, fashion events, mall-wide savings and samples, and more.

You can learn more details in their press release which I have shared below.


Ann Arbor, Mich. (July 31, 2013) — School is almost back in session and to kick off the season, Simon Property Group, Inc. (NYSE:SPG), the world’s leading retail real estate company, will host a series of “Back At It” events geared towards ‘tweens and teens’ at approximately 55 malls across the country.

Simon®’s Back At It activities will be greatly enhanced this year by an exciting collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative.

Briarwood Mall will hold its Back At It festivities on Saturday, August 10 from 2-5 p.m., inviting students and their families to get back into the rhythm of another school year.


“The beginning of a new school year is an exciting time,” said Denise Murray, director of marketing and business development at Briarwood Mall, “and as always, we want Briarwood Mall to be at the center of the celebration. This year, we are especially excited to be teaming up with Teen Vogue, the authentic source for young trendsetters interested in emerging fashion, beauty, and pop culture.”

Tyler Barber
Image provided by Simon Malls

Briarwood Mall’s Back At It event will include various elements to give students the social shopping experience they seek while helping families prepare to get back to class. Featured Back At It event activities were created by keeping young shoppers’ preferences top-of-mind: Live performances by Tyler Barber and Andrew Bazzi, Color IQ Station from Sephora, pizza sampling from California Pizza Kitchen, cookie decorating with Mrs. Fields Cookies, fashion shows presented by The Buckle and Wet Seal, and more.

  • Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists. Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season.
  • Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!
  • Fashion Events: Guests will be able to see ‘up close and personal’ the latest fashion trends for the back-to-school season. Music and fun are on the menu for every Back At It event.
  • Mall-Wide Discount Offers and Samples: Savvy back-to-school shoppers are searching for ways to stay cost-conscious.

Andrew Bazzi
Image Provided by Simon Malls

“We are thrilled to be working with Simon Malls to further expand and elevate our Back-to-School Saturday initiative,” says Teen Vogue Vice President and Publisher, Jason Wagenheim. “Joining forces for this all-important shopping season was an obvious choice. This time of year is incredibly significant for the Teen Vogue audience, and together with Simon Malls, we will work to drive our collective communities into stores to shop while building both awareness and excitement for all of our participating brands.”

In addition to offering on-mall events, Simon malls will launch several digital-focused back-to-school elements that give students and their families more tools to gear up for school and stay connected to Briarwood Mall. Text BTS15 to 74666 to be entered to win and follow for details.

About Briarwood Mall
Briarwood offers shoppers over 120 stores from which to choose and is anchored by Macy’s, jcpenney, Sears and Von Maur. A 1,013,000-square foot property located in Ann Arbor, Briarwood is located at the intersection of State Street and I-94, the major east-west freeway in Southern Michigan that connects Ann Arbor to the airport and downtown Detroit. The mall is three miles south of downtown Ann Arbor. For more information, visit or

About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a leader in the global retail real estate industry. The Company currently owns or has an interest in 326 retail real estate properties in North America and Asia comprising 241 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at

About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon’s business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon’s vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About Teen Vogue
Teen Vogue, a Condé Nast publication, a division of Advance Publications, which operates in 25 countries, is the number one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications, and 27 websites that garner international acclaim and unparalleled consumer engagement. The Teen Vogue brand brings the sophistication and authority of Vogue to a new generation of savvy young women who desire to be on the cutting edge of fashion, beauty, and culture. Launched in February 2003, Teen Vogue publishes ten issues a year and has a circulation of more than 1,000,000 readers.

About Andrew Bazzi
Andrew Bazzi is a 15-year old musical sensation from Canton, MI sweeping the music scene in Ann Arbor and beyond. His cover of Justin Bieber’s “As Long As You Love Me” has almost 30,000 YouTube hits, and was featured on Detroit’s hit music station 95.5-FM and ANDPOP. Andrew began playing the guitar at age four, and has been performing in front of crowds since the age of 10. Andrew can also play the piano, drums and bass, and will release his first single “That Don’t Mean A Thing” by the end of September 2013. To hear Andrew’s rendition of “As Long As You Love Me” and many more songs, visit

About Tyler Barber
Tyler Barber is a singer/songwriter from Canton, MI. He has been playing local shows since the beginning of 2012 and released his debut EP “The Sunrise” in August 2012. His music falls into the acoustic/pop/rock stylings and Tyler is most known for his single, “You’re the One.” To find out more, visit:

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